SELLER Success stories

Grace Ko Chau

“We worked with Laura to buy and then later sell our property.  We have an over 10 year relationship with Laura and she greatly exceeded our expectations.  What set Laura apart is that she deeply understood our goals, how to work and communicate with us, and then worked efficiently and effectively to prepare the home for sale, launch the listing online, and manage the selling process to achieve our goals.  Her deep understanding of the Noe area, vendor relationships, and effortless understanding of the many details and dependencies was impressive.  And she regularly communicated progress, responded to questions, and handled issues as independently as possible to resolve.  Thank you Laura!”

Monica & Ed Montoya

“As buyers and sellers, we have used Laura for virtually all of our real estate transactions in San Francisco over the last 12 years, including our most recent situation.  What sets Laura apart in my view is that she is a highly effective and experienced project manager IN ADDITION to being a great real estate agent.  We sold our investment property (and former primary residence) and she mobilized her ecosystem of painters, stagers and handy men (Russ) to help us prep and transform the property for sale.  They did such a good job we briefly considered keeping the house because the property looked immaculate when it hit the market.  She guided us through a very tricky marketing process during the summer and landed us a buyer and closed in 2-3 weeks from when the buyer saw the property.  The pace of the closing process and relative efficiency was a joy to experience.  We got regular updates from Laura and appreciated her fact-based approach to the conversations.  Last thing about Laura and her team – they hustle!!  We will continue to work with Laura.”

David Pekar & Alexandra Goldman

“I don’t often write reviews, but I had to take the time to write one for Laura because of how exceptional she was to work with when we were selling our home in San Francisco. We actually worked with Laura when we bought the home quite a few years ago and found her to be an insightful, helpful & honest agent on the buy side. So we were happy to work with her again when selling.  But, working with Laura on the sell side seriously exceeded our expectations! We had been renting out our condo for the year prior to sell and so weren’t even in San Francisco for a lot the heavy lifting involved in the sale.  Laura arranged for everything, did an excellent job preparing our home for sale, and got us a great price, far above what we were even expecting. Laura is incredibly organized, detail oriented, and responsive which is basically precise what I’m looking for in an agent.  She’s also nice and pleasant person :)”

Pete Dinh & Lucy Huyn

“I’ve known Laura Kaufman since Business School and she was the first person we called when we decided it was time to move out of our condo and start looking for a single-family home.  We were apprehensive about our timing amid the pandemic but with our daughter starting to walk around, we knew we couldn’t wait much longer.  Laura was incredibly hands-on and knowledgeable in our search, helping us pinpoint the neighborhoods that suited our needs and showing us the best listings.  With open houses pretty much shut down, she went out of her way to accompany us in our walkthroughs and provide us with her thoughts on each of the properties we considered.  Ultimately, it was an off-market listing she found that we decided to bid on.  We were able to a get home that was move-in ready in a great location for significantly under asking.  When we experienced a short-lived bout of cold feet, instead of pressuring us to close the deal she went through all of our options but also reminded us about why we selected the listing in the first place.  Three months later we are incredibly happy in our new home and so thankful to Laura for her steady guidance.

When it came time to sell our condo, we again went with Laura and again we were thrilled with our experience.  She helped us prep the unit which I had owned for 17 years for sale, referring a painter, carpet installers, a handyman and a stager all of whom did a fabulous job.  We listed the condo on a Friday and had multiple offers over asking by the following Tuesday.  Laura guided us through the whole process and we couldn’t have been more happy with how it went, even before considering the many challenges of selling a condo in the middle of a pandemic.  We’d emphatically recommend Laura to anyone looking to buy or sell a home.  We can’t imagine anyone being better at what they do.

I honestly don’t think I can think of a professional I’ve worked with who gave a higher quality of service.  I can’t recommend Laura enough!”

Aaron Michel & Susan Willson

“Laura helped us buy our home in Noe Valley years back, and, yesterday, finished guiding us through selling the house as well. She’s been phenomenal to work with both times. And her help was critical throughout the process. Laura enabled us to easily get terrific service providers for things like staging and cleaning. All of that was painless because she set it up. When it came time to price and list the home, due to Laura’s insight we were able to drive a ton of interest and get a very competitive bidding process underway. And when we had a last minute minor home repair disaster the day we were going to list the house, Laura was a calming influence and an excellent guide. She helped us address the problem in record time.  The takeaway: work with her!”


“Laura is the penultimate real estate professional. She managed my condo sale in the midst of COVID restrictions while I was/am living in Asia. The process was totally stress-free for me because I knew she had everything under control. She established such a deep sense of trust and took care of every aspect of the sales process from start to finish — managing all the repairs, updates, painting, staging, and even clearing out personal items for me. Laura is knowledgeable about the SF market, absolutely trustworthy, communicative with consistent updates, and super detail-oriented. Plus, she is an incredibly warm and kind human being. In short, she is everything that you could hope for in an agent and more. I was selling in a challenging market, but with Laura’s help I managed to get the asking price for my unit, and I got it sold very quickly, with zero stress! Highly recommend working with her. You will not be disappointed.”


“We could not have asked for a better realtor than Laura. We have been working with her for the past 6 months to both sell our property and buy a new house in SF, in the middle of the COVID-19 pandemic. She is so good at what she does and I recommend her in a heartbeat. Working with Laura to sell our condo, she provided an organized, detailed timeline of the process and took care of everything through her trusted vendors- repairs, painters, cleaners, and stagers, etc. We were in contract within 7 days of putting the property on the market. Laura accompanied us to all open houses, pointing out things to look out for and we really appreciated her incredible wealth of knowledge. She really listened and genuinely paid attention to what we were looking for and what we needed, sometimes even before we fully knew ourselves. There were properties we thought we liked that Laura provided her thoughts on; in retrospect, we would have been settling for something that we wouldn’t have been happy with long term. In both cases, Laura was proactively communicating and responsive during the entire process, and we felt fully supported the whole way through. Even post purchase, she continues to be an amazing resource for us. She really is everything you want when buying and/or selling your home and we would definitely work with her again..”


“Laura is hands-down the best real estate agent in San Francisco. We worked with her to buy our home and sell it a few years later. From both sides, Laura advocates tirelessly for us as her clients. We were initially impressed with her knowledge of the local market and strong track record of success. In the purchase of our home, she guided us on what to look out for and made sage recommendations during the offer letter and closing process. Laura’s excellence reached a whole new level for us when she represented us in the sale of our home. She seamlessly liaised with multiple parties on our behalf to ensure our house was ready for sale. We came to rely on her for far more than any agent would ever take on. She went above and beyond the call of duty for us on more occasions than we can count on both hands. We recommend her with the strongest accolades for her professionalism, expertise and partnership. You won’t go wrong selecting this one-of-a-kind agent to represent you in either the purchasing or sale of your home in the Bay area.”


“Laura helped us sell our Noe Valley home in November of 2019.  After interviewing a few different realtors, we chose Laura because of her knowledge of the neighborhood.  Specifically, as we were going through comps, it was clear that she knew all of the recently sold homes by direct experience: she had visited many of them and knew their history – which ones had material quirks that didn’t show up in the photos, etc.  I also appreciated her manner: steady, pragmatic, can-do, human.  Selling the home was emotional to me and that was exactly the help I was looking for.

I wanted to sell the house before the holidays, so a lot of things needed to happen quickly.  There were countless small repairs that her team took care of efficiently, in terms of both time and money.  Beyond that, there were some larger things we wanted to fix: new appliances and counters in the kitchen, some outdoor work, other stuff.  She and her colleagues performed a project management role, coordinating with and meeting contractors – basically just getting the job done.  When an issue came up with the painter, Laura helped resolve it.  On a personal level, I took the experience of watching her team as a lesson in how not to procrastinate – a helpful example of getting things done.  Her stager was great: cost conscious choices and he had a really great eye.  I wish I could hire him to decorate my new home!

During escrow, an issue came up with a neighbor that was messing with the deal.  Laura gave helpful advice during that time and the issue was resolved to all parties’ satisfaction.  Phew. In the end, the house sold with multiple offers when I needed it to be sold.  It sold for about what she predicted the first day we met.Satisfied client, I would work with her and her team again.”


“I worked with Laura both in buying and selling my 2 BR / 1 BA condo in San Francisco.  As a first time home-buyer, working with Laura was the easiest and best part of the process.  Buying a home in San Francisco is a very stressful experience, but Laura is extremely knowledgable and provided a lot of guidance throughout the entire process.  She was always available by email and responds faster than I could’ve ever expected.  She’s very detail focused and helped me understand all the ins and outs of home buying in San Francisco. I never felt unprepared when moving forward with either buying or selling my home.  She made sure I knew timelines and the necessary steps I had to take.  Her knowledge of the market and her ability to organize such a complex process helped a lot. Since I had a great experience in buying a home with her, she was my first choice to sell my home as well. Preparing my home for sale was a lot of work and coordinating many different contractors.  Laura was amazing in coordinating everyone and providing great recommendations on who to use.  Every single contractor and partner she worked with also kept singing her praises (handyman, inspection, escrow, etc.) I highly recommend Laura and would recommend her to anyone buying or selling a home.”


“Selling your home can be a hassle but Laura made it so easy.  She is a professional who has years of experience in San Francisco’s stringent market.  She is tireless, always available and gets things done.  I felt I was her most important client and my needs came first.   When we first met Laura, she came in well prepared, providing the information we needed to quickly decide the sale price for our property.  She walked through and gave us great advise on how to prepare it for sale.  We left it in her hands and she facilitated everything, lining up the repairs, leaving no small detail unattended.  She helped us gather all the required documents, make the property look so gorgeous that I started having second thoughts . . . I would definitely recommend her and ask her to handle our real estate needs in the future.  Great agent and a great person.”


“Laura is amazing! She made the whole selling process very smooth for us. She recommended top-notch vendors (that didn’t cost an arm and a leg) and did a great job getting our condo ready for sale. The marketing was perfect and attracted many people to see our property, which led to receiving several offers, some way over our expections (SF market . . . ). She even went above and beyond, working with SF City & County where we had a sticky situation getting a lean off our property title. She helped us pick among the offers for a safe close, sharing her wisdeom and making sure it was our decision. Overall I felt she more than paid for herself in terms of getting a great sale price and smooth sailing through the process. Definitely recommend her without any reservation!”


“I had the pleasure of working with Laura to sell my San Francisco SOMA loft early in 2019. Laura brought together am impressive list of skilled trades people to help prepare and stage the loft perfectly, and really impressed me as to how quickly and efficiently she could move to position the loft for an effective sale. Laura is a true professional and became a trusted partner to me and my wife during the whole process. Despite bad weather on 3 of our 4 open houses, Laura maximized her network to hold numerous invite only visits which ultimately resulted in us getting well over asking. Laura is tenacious, patient and a skilled negotiator. If I was to do it over again, I would not hesitate to contact Laura and have her represent me and my family again.”


“We purchased our first home in San Francisco several years ago with Laura Kaufman. We did not hesitate at all to contact Laura again for the sale of our property. Laura is extremely knowledgeable, and she provided invaluable advice at every stage of the sale. What stands out about Laura is her accessibility and responsiveness in addition to her astute opinions based on her years of experience. We were out of town during the entire sale process, and she helped manage everything from scheduling cleaners to overseeing the staging. We knew we could put 100% of our trust in Laura and her team’s work. We could always count on Laura to respond almost immediately to any question we had. It’s very clear that Laura is truly passionate about her work. It’s been a pleasure to work with Laura twice, and we highly recommend her to everyone!”


“Normally, I do not take the time to write reviews, but we cannot say enough about the wonderful job Laura did for us. Our elderly aunt moved to Sacramento with us after being in her San Francisco home for more than 40 years. We weren’t sure her move was going to be permanent due to the fact that she truly loved her home in San Francisco and she loved being in the city. Unfortunately, after being with us a couple of months, she fell and broke her hip and was not able to go back home. Trying to take care of her in Sacramento while also trying to get her home sold in San Francisco was a tremendous process. We initially worked with a realtor other than Laura and quickly realized we were not in the right hands. After doing some research and reading Laura’s amazing reviews, we decided to contact her. And it was an amazing decision! From the first phone call, to the closing of the house, Laura was incredible. She was kind and helpful, professional, and extremely knowledgeable. We wanted to sell the house as quickly as possible for our aunt because it was a lot of stress for her. Unfortunately, it the worst time of year to sell but Laura didn’t discourage us. She did everything she could and it was a tremendous success! She could not have made things easier or done a better job for us. We are so grateful for everything she did. Thank you Laura! You helped us through a very stressful time and we hope you know how much it meant to us. Best wishes to you.”


“We used Laura Kaufman to help us sell our San Francisco duplex in May 2017. We were novices and Laura was very patient in explaining how things work in the crazy SF market, as well as what our choices were. She began working with us a year ahead of time when we were still exploring the idea of selling, just giving us basic information and providing comps. After we get serious, she gave pragmatic recommendations that fit well with our values and energy level, and in the end, those suggestions proved to be excellent. She’s a brilliant businesswoman, is an expert on the Noe Valley neighborhood, and is extremely responsive. I highly recommend Laura–you absolutely cannot go wrong with someone who knows the ins and outs of the business the way she does.”