We will meet with you at your property and make recommendations for getting your home in the best showing condition before it goes on the market
We will research the prices of comparable properties and prepare a detailed market analysis to help you understand the current value of your home
We will educate you about the costs involved in selling your home
Preparing Your Property for Sale
We will obtain contractor bids for you such as hardwood floor refinishing, carpet cleaning, window washing, painting, cleaning, gardening and staging. Many of our clients do not live in their homes (or even in San Francisco) while their property is being prepped for sale. We are happy to manage the home prep process for you from start to finish. Here are many examples!
We will schedule and attend all pre-sale property inspections, to ensure there are no costly surprises that come up during the sales transaction
We will order the required disclosure reports and compile a comprehensive disclosure package for buyers to review, sign and submit along with their purchase offers
We will walk you through all required Seller disclosures
We will provide high quality marketing materials at no expense to you including professional photographs and a high-end property website
We will monitor comparable properties on an ongoing basis and discuss them with you to help determine the best pricing strategy before your property goes onto the market
Going onto the Market
We will launch a thorough marketing campaign including:
MLS and property website launch
Internet marketing blast
Property announcement email sent to thousands of San Francisco Realtors
Social media marketing including Facebook ads and Instagram posts
We will put together a thorough open house schedule and provide you with immediate feedback after every showing
Tuesday broker’s tour
Weekend open houses
By appointment showings during the week
We will closely monitor buyer/agent interest level in order to determine the best time to start accepting offers
Reviewing and Accepting Offers
We will screen the offer(s) for you
Calling lenders to verify buyers’ financing
Tightening up terms/conditions with buyers’ agents before reviewing the offers with you
We will review your offers make recommendations on how to respond
We employ an excellent transaction coordinator to manage all the paperwork involved
Managing the Escrow Process through Closing
We will closely monitor contingency dates and maintain frequent communications with you, the buyer’s agent, the lender and the escrow officer to keep the deal on track
We will coordinate the signing of all your escrow documents (you can usually sign remotely with a notary)
We will coordinate a final walk through and key exchange with buyer at close of escrow
